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Goji (GO-jee)
a common name for the small red berry of the Lycium barbarum plant, also known as wolfberry.
Ancient Berry of Vitality
Goji berries have been appreciated in Asian herbal medicine for several millenniums, but only recently have western cultures “discovered” this remarkable berries potency. A small red berry, goji’s grow on a thorny perennial bush, and are indigenous to the hills of the Himalayan mountain range. Often coined as “red diamonds” on the Asian market, the goji berry has long been regarded as one of the most nutrient-rich superfoods on the planet. As much as thousands of years ago, Chinese monks have credited this berry to greater health, vitality, longevity, energy, and stamina. Modern science shows us that indeed this special berry has a remarkable nutritional profile, making it one of the most highly sought-after superfoods around. Navitas Naturals offers this vital food in two forms: dried whole goji berries, and a freeze-dried goji berry powder.
The Power of Goji
Arguably among the most potent superfoods known, the goji berry offers an exceptional balance of daily macronutrients: containing carbohydrates, high-quality protein, healthy fat, and soluble fiber. The goji’s solid plant-based protein is packed with 18 amino acids -- including all 8 essential amino acids – and this protein content makes up 10% of the fruits composition. Also full of free-radical-devouring antioxidants, goji berries have long been used to support the immune system and longevity. Especially rich in vitamin A and a good source of vitamin C, these berries possess over 20 trace minerals and vitamins including zinc, iron, phosphorus, riboflavin (B2), vitamin E, and carotenoids which include beta-carotene. And to put things in perspective on just how powerful the little goji berry is, ounce per ounce it contains more vitamin C than oranges, more beta carotene than carrots, and more iron than soybeans or spinach. Goji berries are a truly remarkable food.
Superberry Snack
With a chewy texture and a pleasant taste somewhere in between a dried cherry and a cranberry, Navitas Naturals goji berries make a nutritious replacement for raisins or dried fruit. Delicious by the handful, the dried whole berries are also great in recipes like oatmeal, cookies, cereal, and trail mix. Navitas Naturals goji powder has a mild berry flavor, and is a wonderful addition to smoothies and incorporates well into dessert batters. Goji berries also pair particularly well with chocolate.
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